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Bir zamanlar e\u011flence arac\u0131 olan internet, g\u00fcn\u00fcm\u00fczde b\u00fct\u00fcn alanlarda varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. T\u00fcm d\u00fcnyadan milyonlarca kullan\u0131c\u0131s\u0131 olan sosyal medya platformlar\u0131 sadece ki\u015fisel hesaplar\u0131n de\u011fil, kurumlar\u0131n ve markalar\u0131n da varl\u0131k g\u00f6sterdi\u011fi \u00f6nemli bir alan haline geldi. Bir\u00e7ok kullan\u0131c\u0131n\u0131n kendi k\u00fc\u00e7\u00fck at\u00f6lyesinde \u00fcrettiklerini d\u00fcnyan\u0131n \u00f6b\u00fcr ucuna pazarlayabilmesi de yine internet sayesinde m\u00fcmk\u00fcn. K\u0131saca art\u0131k ticari kazanc\u0131n internetsiz d\u00fc\u015f\u00fcn\u00fclemeyece\u011fi bir \u00e7a\u011fday\u0131z. Peki sosyal medyay\u0131 kullanarak ticaret yapman\u0131n p\u00fcf noktalar\u0131 neler? Sanatsal, toplumsal ya da ticari bir giri\u015fim i\u00e7in listeledi\u011fimiz sosyal medya t\u00fcyolar\u0131n\u0131 yaz\u0131m\u0131zda okuyabilirsiniz.<\/p>\n
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Ba\u015far\u0131l\u0131 bir giri\u015fimci olmak i\u00e7in planlad\u0131\u011f\u0131n\u0131z i\u015fin s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 ve sizin bu i\u015fi yaparken mutlu hissetmeniz gerekir. Ho\u015fland\u0131\u011f\u0131n\u0131z \u015feyler ile yetenekli oldu\u011funuz alanlar farkl\u0131 olabilir. \u00d6ncelikle ne istedi\u011finizi ve neyi hedefledi\u011finizi tespit etmelisiniz. Kuraca\u011f\u0131n\u0131z i\u015fin gereklilikleri ile sizin kapasiteniz \u00f6rt\u00fc\u015fmeyebilir. Bu t\u00fcr p\u00fcr\u00fczlerin \u00f6n\u00fcne ge\u00e7mek i\u00e7in en iyi oldu\u011funuz konular\u0131 belirleyin.<\/p>\n
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Sosyal medya platformlar\u0131nda \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn do\u011fru kitleye ula\u015fmas\u0131 \u00e7ok \u00f6nemlidir. Sizin \u00fcr\u00fcn veya hizmetinize ilgi duymayan takip\u00e7iler yerine, nokta at\u0131\u015f\u0131 yaparak potansiyel m\u00fc\u015fteri haline gelecek hedef kitle belirlenmelidir. Y\u00fcksek kullan\u0131c\u0131 say\u0131s\u0131 olan ancak sizin giri\u015fimlerinize ilgi duymayan takip\u00e7iler sizin i\u00e7in bir anlam ifade etmeyecektir.<\/p>\n
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Sosyal medya platformlar\u0131nda \u00fcr\u00fcn\u00fcn\u00fcz kadar rakiplerinizin durumu da \u00f6nemlidir. Elbette rakiplerinizin aksiyonlar\u0131n\u0131 kopya etmenizi tavsiye etmiyoruz ancak rakiplerinizin takip\u00e7i say\u0131s\u0131, pazarlama stratejisi, takip\u00e7ilerin yo\u011funla\u015ft\u0131\u011f\u0131 \u00fcr\u00fcnler gibi bilgiler sekt\u00f6r\u00fcn nabz\u0131n\u0131 yoklaman\u0131z a\u00e7\u0131s\u0131ndan faydal\u0131 olacakt\u0131r.<\/p>\n
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Giri\u015fimciler sosyal medya platformlar\u0131nda izleyecekleri yolu olu\u015ftururken \u00f6ncelikli olarak bir sosyal medya stratejisi geli\u015ftiriyor ve bu stratejiler sayesinde amac\u0131na ula\u015f\u0131yor. Sosyal medya stratejisini olu\u015ftururken; aktif olarak \u00fcretilen i\u00e7erikler ve bu i\u00e7eriklerin g\u00fcn\u00fcn hangi saati payla\u015f\u0131lmas\u0131 gibi konular \u00f6nem kazan\u0131yor. Sosyal medya pazarlama stratejisinde ki\u015fisel markan\u0131z\u0131 veya i\u015finizi tan\u0131tan, sosyal medya a\u011flar\u0131n\u0131 sizin yarar\u0131n\u0131za nas\u0131l kullanaca\u011f\u0131n\u0131za dair hedeflerin a\u00e7\u0131k\u00e7a tan\u0131mlanm\u0131\u015f olmas\u0131 gerekiyor.<\/p>\n
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Bir zamanlar eski okul arkada\u015f\u0131m\u0131z\u0131 bulmak i\u00e7in kulland\u0131\u011f\u0131m\u0131z sosyal medya platformlar\u0131 bug\u00fcn ciddi ticari i\u015fletmelere d\u00f6n\u00fc\u015fm\u00fc\u015f durumda. Elon Musk\u2019\u0131n Twitter\u2019\u0131 sat\u0131n almas\u0131ndan sonra \u2018mavi t\u0131k\u2019\u0131 \u00fccretli h\u00e2le getirmesi bunun en g\u00fczel kan\u0131t\u0131. Sosyal medya platformlar\u0131ndan olu\u015fturaca\u011f\u0131n\u0131z pazarlama hamleleri i\u00e7in hedef kitlenize uygun reklam ve pazarlama \u00e7al\u0131\u015fmalar\u0131 yapabilirsiniz. Bunun i\u00e7in az da olsa bir b\u00fct\u00e7e ay\u0131rman\u0131z sizi rakiplerinizden bir ad\u0131m \u00f6ne ta\u015f\u0131yacakt\u0131r.<\/p>\n
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Stratejinizi, hedef kitlenizi ve b\u00fct\u00e7enizi belirledikten sonra ataca\u011f\u0131n\u0131z \u00f6nemli bir ad\u0131m da sosyal medya platformlar\u0131 aras\u0131ndaki farkl\u0131l\u0131klar\u0131 belirlemek olacakt\u0131r. \u00c7\u00fcnk\u00fc verdi\u011finiz \u00fcr\u00fcn ya da hizmetin kapasitesi her sosyal medya platformu \u00fcyesi i\u00e7in uygun olmayabilir.<\/p>\n
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\u0130\u015f d\u00fcnyas\u0131nda ba\u015far\u0131ya ula\u015fm\u0131\u015f insanlar\u0131n verdi\u011fi tavsiyelerin ba\u015f\u0131nda risk almak geliyor.\u00a0Ba\u015far\u0131ya ula\u015f\u0131lan yolda konfor alan\u0131ndan \u00e7\u0131karak yeni deneyimler elde etmek olduk\u00e7a \u00f6nemli. Kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z belirsizlik ortam\u0131 k\u0131sa vadede stres yaratabilir ancak bu riskli ad\u0131m at\u0131lmad\u0131\u011f\u0131 s\u00fcrece giri\u015fiminiz bir nihayete eremez. Burada \u00f6nemli olan ula\u015f\u0131labilir ve mant\u0131kl\u0131 risklerin pe\u015finden ko\u015fmakt\u0131r. Hayallerinizin pe\u015finden ko\u015fmak yerine, projeye d\u00f6n\u00fc\u015fm\u00fc\u015f fikirlerin ard\u0131ndan gitmek daha mant\u0131kl\u0131 olacakt\u0131r. Yine de bilmedi\u011finiz bir alan\u0131 deneyimlemenin sizi bir sonraki hamlenizde daha bilge yapaca\u011f\u0131n\u0131 unutmay\u0131n.<\/p>\n
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[vc_row][vc_column][vc_column_text] Bir zamanlar e\u011flence arac\u0131 olan internet, g\u00fcn\u00fcm\u00fczde b\u00fct\u00fcn alanlarda varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. T\u00fcm d\u00fcnyadan milyonlarca kullan\u0131c\u0131s\u0131 olan sosyal medya platformlar\u0131 sadece ki\u015fisel hesaplar\u0131n de\u011fil, kurumlar\u0131n ve markalar\u0131n da varl\u0131k g\u00f6sterdi\u011fi \u00f6nemli bir alan haline geldi. Bir\u00e7ok kullan\u0131c\u0131n\u0131n kendi k\u00fc\u00e7\u00fck at\u00f6lyesinde \u00fcrettiklerini d\u00fcnyan\u0131n \u00f6b\u00fcr ucuna pazarlayabilmesi de yine internet sayesinde m\u00fcmk\u00fcn. K\u0131saca art\u0131k ticari kazanc\u0131n internetsiz […]<\/p>\n","protected":false},"author":1,"featured_media":26440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2937,516,1201],"class_list":["post-26439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yasam","tag-girisimcilik","tag-kariyer","tag-sosyal-medya"],"_links":{"self":[{"href":"https:\/\/soms.invekor.net\/index.php?rest_route=\/wp\/v2\/posts\/26439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soms.invekor.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soms.invekor.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soms.invekor.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/soms.invekor.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26439"}],"version-history":[{"count":0,"href":"https:\/\/soms.invekor.net\/index.php?rest_route=\/wp\/v2\/posts\/26439\/revisions"}],"wp:attachment":[{"href":"https:\/\/soms.invekor.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soms.invekor.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soms.invekor.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}