[vc_row][vc_column][vc_column_text]Hi\u00e7 merak ettiniz mi hemen hemen t\u00fcm fast food restoranlar\u0131n\u0131n i\u00e7 mek\u00e2n rengi neden sar\u0131d\u0131r. Mavi bir g\u00f6ky\u00fcz\u00fcne ya da denize bakt\u0131\u011f\u0131m\u0131zda bizi rahatlatan his nedir? \u0130nsan psikolojisine olan etkilerini ara\u015ft\u0131rmaya y\u00f6nelik yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n ortaya koydu\u011fu \u00fczere renkler, hayat\u0131m\u0131z\u0131 duygusal olarak her alanda etkilemektedir. Renkler bizimle konu\u015fur, fark\u0131nda olmasak bile i\u00e7 d\u00fcnyam\u0131z\u0131, kararlar\u0131m\u0131z\u0131 ve duygular\u0131m\u0131z\u0131 etkiler. Di\u011fer yandan i\u00e7inde bulundu\u011fumuz ruh hali hangi renge y\u00f6nelece\u011fimizi de etkilemektedir. Giydi\u011fimiz k\u0131yafetin, s\u00fcrd\u00fc\u011f\u00fcm\u00fcz ojenin ya da ya\u015fad\u0131\u011f\u0131m\u0131z odan\u0131n rengini se\u00e7erken i\u00e7inde bulundu\u011fumuz ruh hali t\u00fcm bu s\u00fcre\u00e7lerin sonucu olarak tercihimizi belirlemektedir. Renkler s\u0131cak\/so\u011fuk tonlar olmak \u00fczere ikiye ayr\u0131l\u0131r ve uyar\u0131lmam\u0131zdan dikkatimize, tercihlerimizden t\u00fcketimimize bir\u00e7ok d\u00fc\u015f\u00fcnsel s\u00fcre\u00e7te s\u00f6z sahibi olmaktad\u0131r. Reklamc\u0131lar, grafik tasar\u0131mc\u0131lar\u0131, sat\u0131\u015f pazarlama gibi toplumun ortak karar alma s\u00fcre\u00e7lerine etki eden sekt\u00f6rler renklerin etkisinden s\u0131k\u00e7a faydalanmaktad\u0131r. Hangi rengin psikolojimizi nas\u0131l etkiledi\u011fini sizler i\u00e7in derledik.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”innerItemContainer”][vc_column][eltd_section_title alignment=”left” title=”1#” title_font_size=”13″][vc_single_image image=”24845″ img_size=”full” el_class=”innerImageContainer”][vc_column_text el_class=”innerText”]Retinan\u0131n ilk fark etti\u011fi renk k\u0131rm\u0131z\u0131d\u0131r. Al\u0131c\u0131lar\u0131 h\u0131zla uyaran bu renk metabolizmay\u0131 h\u0131zland\u0131r\u0131r, kan bas\u0131nc\u0131n\u0131 y\u00fckseltir ve solunum h\u0131z\u0131n\u0131 art\u0131r\u0131r. Tutku, \u00f6fke, heyecan gibi yo\u011fun duygularla \u00f6zde\u015fle\u015ftirilen k\u0131rm\u0131z\u0131, ayn\u0131 zamanda tehlikenin de sembol\u00fcd\u00fcr. Canland\u0131r\u0131c\u0131 bir etkiye sahip olan k\u0131rm\u0131z\u0131 rengi, mek\u00e2nlarda kullan\u0131ld\u0131\u011f\u0131nda bir zaman sonra gerginlik yapabilece\u011finden \u00e7ok da tercih edilmez ancak i\u015ftah a\u00e7an bir etkisi oldu\u011fundan \u00f6zellikle yeme i\u00e7me yerlerinde s\u0131k\u00e7a tercih edilir. Dikkat ettiyseniz telefona indirilen yeme-i\u00e7me ile ilgili uygulamalar ve \u00fcnl\u00fc fast food markalar\u0131 logo tasar\u0131mlar\u0131nda k\u0131rm\u0131z\u0131y\u0131 tercih etmektedir. Hem i\u015ftah a\u00e7mak hem de haf\u0131zada yer etmesi a\u00e7\u0131s\u0131ndan h\u0131zl\u0131 bir uyaran olan k\u0131rm\u0131z\u0131, dikkat \u00e7ekmek isteyen insanlar\u0131n aksesuar ve k\u0131yafetlerinde se\u00e7ti\u011fi bir renktir. Okullarda ders konular\u0131n\u0131n \u00f6nemli b\u00f6l\u00fcmlerine dikkat \u00e7ekmek i\u00e7in k\u0131rm\u0131z\u0131 renkli kalemler kullan\u0131l\u0131r.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”innerItemContainer”][vc_column][eltd_section_title alignment=”left” title=”2#” title_font_size=”13″][vc_single_image image=”24846″ img_size=”full” el_class=”innerImageContainer”][vc_column_text el_class=”innerText”]K\u0131rm\u0131z\u0131n\u0131n tam z\u0131tt\u0131 duygular\u0131 tetikleyen mavi huzur hissinin sembol\u00fcd\u00fcr. Mavi renge maruz kalan ki\u015finin kan ak\u0131\u015f\u0131 yava\u015flar, g\u00f6z bebe\u011fi k\u00fc\u00e7\u00fcl\u00fcr, zihin daha i\u015flevsel ve verimli bir hale gelir. Huzur verici oldu\u011fu kadar i\u015ftah kapat\u0131c\u0131 \u00f6zelli\u011finden dolay\u0131 yeme-i\u00e7me mek\u00e2nlar\u0131 \u00e7o\u011funlukla bu rengi tercih etmezken, diyetisyenler kilo vermek isteyen ki\u015filere mavi tabaklarda yemek yemeyi ya da yemek salonlar\u0131n\u0131n duvarlar\u0131n\u0131n mavi renge boyanmas\u0131n\u0131 tavsiye etmektedir. M\u00fctevaz\u0131l\u0131k, al\u00e7akg\u00f6n\u00fcll\u00fcl\u00fck ve dinginlik ile \u00f6zde\u015fle\u015ftirilen mavinin lacivert tonu ise, ciddiyeti ve resmiyeti temsil etmektedir.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”innerItemContainer”][vc_column][eltd_section_title alignment=”left” title=”3#” title_font_size=”13″][vc_single_image image=”24847″ img_size=”full” el_class=”innerImageContainer”][vc_column_text el_class=”innerText”]Uyar\u0131c\u0131 renklerden olan sar\u0131 rengi metabolizmay\u0131 h\u0131zland\u0131rmaktad\u0131r. Sar\u0131 tonu \u00e7ok \u00e7ekici bir renk olsa da \u00f6zellikle \u00e7ocuk odalar\u0131 ve oyuncaklar\u0131 i\u00e7in sar\u0131 renk tavsiye edilmez. Ayn\u0131 rengin farkl\u0131 tonlar\u0131 duygularda da de\u011fi\u015fiklik g\u00f6sterir. Limon sar\u0131s\u0131 fazla uyar\u0131c\u0131 oldu\u011fu i\u00e7in dikkat da\u011f\u0131t\u0131c\u0131 bir etkiye sebep olurken, pastel tonlar\u0131ndaki bir sar\u0131 ise daha yarat\u0131c\u0131 ve ne\u015feli hisler uyand\u0131r\u0131r. Renklerin etkilerini g\u00f6zlemlemek i\u00e7in yap\u0131lan beyin g\u00f6r\u00fcnt\u00fcleme \u00e7al\u0131\u015fmalar\u0131nda, sar\u0131 rengin beynin sol lobunu tetikledi\u011fi g\u00f6zlemlenmi\u015ftir. Bu \u00e7al\u0131\u015fma, sar\u0131 rengin analitik i\u015flemler ve yarat\u0131c\u0131l\u0131k gerektiren konularda zihni besleyici bir i\u015flevi oldu\u011funu belirtirken, haf\u0131zam\u0131za kaz\u0131nmas\u0131 i\u00e7in kulland\u0131\u011f\u0131m\u0131z minik not k\u00e2\u011f\u0131tlar\u0131n\u0131n neden sar\u0131 renkte oldu\u011funu a\u00e7\u0131klam\u0131\u015f oluyor.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”innerItemContainer”][vc_column][eltd_section_title alignment=”left” title=”4#” title_font_size=”13″][vc_single_image image=”24848″ img_size=”full” el_class=”innerImageContainer”][vc_column_text el_class=”innerText”]Ahenk, empati, uyum ve g\u00fcven rengi olan ye\u015fil, bahar\u0131 sembolize etmesinden dolay\u0131 de\u011fi\u015fimden \u00e7ekinmeyen insanlar\u0131 tasvir etmektedir. Huzurun rengi de olan ye\u015fil, g\u00fcven verici bir renk oldu\u011fu i\u00e7in \u00f6zellikle finans ile ilgilenen kurumlar bu rengi tercih etmektedir. \u00c7al\u0131\u015fan say\u0131s\u0131n\u0131n fazla oldu\u011fu i\u015fyerlerinde \u00e7al\u0131\u015fanlar\u0131n aras\u0131nda gerginlik \u00e7\u0131kmamas\u0131 ve daha sakin bir \u00e7al\u0131\u015fma ortam\u0131 olu\u015fturmak i\u00e7in duvarlar \u00e7o\u011funlukla ye\u015file boyanmaktad\u0131r. Yarat\u0131c\u0131l\u0131\u011f\u0131 tetikler, sinir sistemi \u00fczerinde rahatlat\u0131c\u0131 bir etkiye sahiptir. Ayn\u0131 zamanda mide rahats\u0131zl\u0131klar\u0131 \u00fczerinde de pozitif etkileri g\u00f6zlemlenmi\u015ftir.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”innerItemContainer”][vc_column][eltd_section_title alignment=”left” title=”5#” title_font_size=”13″][vc_single_image image=”24849″ img_size=”full” el_class=”innerImageContainer”][vc_column_text el_class=”innerText”]Tarihte soylular\u0131n, asillerin ve zenginlerin en \u00e7ok kulland\u0131\u011f\u0131 renk mordur. L\u00fcks\u00fcn ve ihti\u015fam\u0131n rengi olan mor t\u0131pk\u0131 k\u0131rm\u0131z\u0131 gibi tutkuyu da temsil etmektedir. Verimlili\u011fi art\u0131ran mor, hayal g\u00fcc\u00fcn\u00fc besler ve \u00f6zellikle kreatif i\u015flerle u\u011fra\u015fan insanlar\u0131n en \u00e7ok tercih etti\u011fi renklerden biri olarak kar\u015f\u0131m\u0131za \u00e7\u0131kar. Bunca olumlu \u00f6zelliklerinin yan\u0131 s\u0131ra baz\u0131 tonlar\u0131 stres hormonunun daha fazla salg\u0131lanmas\u0131na neden olabilmektedir. Sembolik olarak mor sonsuzlu\u011fu temsil etmektedir.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”innerItemContainer”][vc_column][eltd_section_title alignment=”left” title=”6#” title_font_size=”13″][vc_single_image image=”24850″ img_size=”full” el_class=”innerImageContainer”][vc_column_text el_class=”innerText”]Asil bir renk olarak tan\u0131mlanan siyah, de\u011fi\u015fime direnmenin rengidir. Otoriteyi ve gizemi temsil eden siyah\u0131n \u00e7ok fazla kullan\u0131lmas\u0131 karamsarl\u0131\u011fa ve depresif bir ruh haline yol a\u00e7abilmektedir. Bunun tam z\u0131tt\u0131 olarak depresif ruh hali de siyah renginin kullan\u0131lmas\u0131na sebep olabilmektedir. T\u00fcm toplumlarda yas tutmay\u0131 temsil eden siyah renginin bu \u00f6zelli\u011fi hissettirdi\u011fi bilinmezlik ve gizem duygusundan kaynaklanmaktad\u0131r. Siyah\u0131n konsantrasyon sa\u011flamada \u00f6nemli bir yeri vard\u0131r. Bu sebeple Einstein\u2019\u0131n siyah perdeli karanl\u0131k bir odada \u00e7al\u0131\u015fmay\u0131 tercih etti\u011fi s\u00f6ylenmektedir. Gizemin, \u00f6zg\u00fcvenin, asaletin ve cesaretin rengi olarak tan\u0131mlanan siyah, renk spektrumunda beyaz\u0131n tam z\u0131tt\u0131 renktir.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”innerItemContainer”][vc_column][eltd_section_title alignment=”left” title=”7#” title_font_size=”13″][vc_single_image image=”24852″ img_size=”full” el_class=”innerImageContainer”][vc_column_text el_class=”innerText”]Siyah\u0131n z\u0131tt\u0131 olan beyaz farkl\u0131 k\u00fclt\u00fcrlerde farkl\u0131 anlamlar\u0131 ifade etmektedir. Bat\u0131 k\u00fclt\u00fcr\u00fcnde ve \u00fclkemizde masumiyetin sembol\u00fc olurken, Asya \u00fclkelerinde h\u00fczn\u00fcn rengi olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Beyaz g\u00fcvenin, d\u00fcr\u00fcstl\u00fc\u011f\u00fcn, temizli\u011fin ve adaletin simgesidir. D\u00fc\u015f\u00fcnce g\u00fcc\u00fcn\u00fc ve g\u00fcven duygusunu artt\u0131ran beyaz bu \u00f6zelli\u011finden dolay\u0131 \u00f6zellikle hastanelerde ve sa\u011fl\u0131k \u00e7al\u0131\u015fanlar\u0131n \u00fcniformas\u0131nda kullan\u0131lmaktad\u0131r. Beyaz rengi kullanan ki\u015filerin g\u00fcvenilir oldu\u011fu d\u00fc\u015f\u00fcn\u00fclmektedir.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_column_text]Hi\u00e7 merak ettiniz mi hemen hemen t\u00fcm fast food restoranlar\u0131n\u0131n i\u00e7 mek\u00e2n rengi neden sar\u0131d\u0131r. Mavi bir g\u00f6ky\u00fcz\u00fcne ya da denize bakt\u0131\u011f\u0131m\u0131zda bizi rahatlatan his nedir? \u0130nsan psikolojisine olan etkilerini ara\u015ft\u0131rmaya y\u00f6nelik yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n ortaya koydu\u011fu \u00fczere renkler, hayat\u0131m\u0131z\u0131 duygusal olarak her alanda etkilemektedir. Renkler bizimle konu\u015fur, fark\u0131nda olmasak bile i\u00e7 d\u00fcnyam\u0131z\u0131, kararlar\u0131m\u0131z\u0131 ve duygular\u0131m\u0131z\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":24844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1742,3786,3822,3823],"class_list":["post-24842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yasam","tag-psikoloji","tag-renkler","tag-sicak-renkler","tag-soguk-renkler"],"_links":{"self":[{"href":"https:\/\/soms.invekor.net\/index.php?rest_route=\/wp\/v2\/posts\/24842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soms.invekor.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soms.invekor.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soms.invekor.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/soms.invekor.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24842"}],"version-history":[{"count":0,"href":"https:\/\/soms.invekor.net\/index.php?rest_route=\/wp\/v2\/posts\/24842\/revisions"}],"wp:attachment":[{"href":"https:\/\/soms.invekor.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soms.invekor.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soms.invekor.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}